2010 Alternative Energy Report

Trying to get a handle on public perceptions of alternative energy options? The Pert Group’s proprietary report – Public Acceptance of Alternative Energy in the U.S. – brings the American public’s point of view on alternative power and fuel sources to light. The scope of this study evaluates perceptions of an inclusive list of potential energy alternatives including:

This very timely and comprehensive study examines the beliefs and attitudes of the American public regarding:

• The ecological, economic and personal benefits and trade-offs of alternative energy and fuel sources.
• The obstacles associated with specific alternative energy sources and fuels.
• Personal willingness to actively support an alternative energy resource and the way in which American’s would most likely support it.
• The media they access to understand alternative energy policy and resources.

The study identifies four distinctive segments that personify the American public’s perceptions of energy alternatives by demographics, activism and risk tolerance levels, and influential media sources.

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